If you’re thinking of selling your Chicago loft then there are a few things you need to be aware of prior to listing your home for sale. Your lofty abode is unique. You didn’t buy cookie cutter and neither is the next buyer of your home. Therefore, you shouldn’t market your home like every other one. Listing lofts for sale is about 90% similar to listing any other residential property type. It’s the 10% difference that gets your place noticed. All listings must A.) be priced competitively and B.) show very well, no exceptions. Lofts buyers however are a little different than your typical condo/apartment purchaser. They respond a little more to the emotional pull of the space. Loft buyers want beautiful, dramatic spaces to call home. It’s an extension of their personality. In order to capture that feeling up front, you have to reel them in with the two most critical elements that you can control: pictures and description. The pictures are the most important element. It’s always the first thing people go to on-line so if they don’t look good then you won’t even be lucky enough for them to get to your description. Loft photos should feature the key elements loft buyers look for: wide open space, large windows, exposed elements such as brick or timber, even a shot of the gleaming hardwoods. Sex sells, it’s no different than selling jeans. Sexy photos that lure a buyer in will produce interest. In many cases we’ve opted to skip bathroom or guest bed shots in order to fit in a few more “key element” shots. FYI – this should always been done by an experienced photographer who specializes in real estate. Your 8megapixel Android, however sweet,  is not the answer;) The description is next in line of importance. Since you can’t be there to speak for the home prior to a showing, your description becomes your voice. The same applies here – key element features should be packed in here. Words and phrases like exposed brick, timber columns, exposed ductwork, 12ft ceilings, huge windows, and so on immediately identify the space as unique and creative which the buyer is looking for. These words are also big time emotional sparks for the property.  I’ve been helping people buy and sell for over 11yrs now and I can tell you this – it’s impossible to sell someone a home. The home has and always will speak for itself. If it sings to them, they will listen. What song is your home playing? As always, if you have questions or need some help just give us a call.